Hiring Isn’t Marketing. But It Should Be

A professional team in a modern office during a collaborative hiring meeting, symbolizing how recruitment and branding work together in Canadian companies.

In most organizations, marketing and hiring live in separate worlds.One is about building a brand. The other, about filling roles.But in reality, both are telling the same story, one to customers, and the other to future employees. And here’s the part many companies overlook:Your hiring process is your brand in action. 1. Every Candidate Is […]