Hiring Isn’t Marketing. But It Should Be
In most organizations, marketing and hiring live in separate worlds.One is about building a brand. The other, about filling roles.But in reality, both are telling the same story, one to customers, and the other to future employees. And here’s the part many companies overlook:Your hiring process is your brand in action. 1. Every Candidate Is […]
What Hiring Managers Really Mean When They Say You’re “Overqualified”
You’ve probably heard it before, maybe even after a great interview.“We’ve decided not to move forward. You’re overqualified for the role.” It sounds like a compliment, right?But deep down, it feels confusing, even frustrating. So what does “overqualified” actually mean? And why does it keep so many talented people from getting jobs they could easily […]
How to Become the 1% of Candidates Who Actually Get Hired
If you’ve ever applied for dozens of jobs and heard nothing back, you’re not alone.Most candidates follow the same formula, upload a résumé, hit “Apply,” and wait.But here’s the hard truth: in today’s market, that approach rarely works. The candidates who consistently get hired, the top 1%, do things differently. They approach the job search […]
Recruiter Decoder: What Common Hiring Phrases Really Mean
If you’ve ever been on the job hunt, chances are you’ve received one of those polished, neutral messages from a recruiter that leave you thinking, “Okay… but what does that actually mean?” I’ve been on both sides of that conversation — as a recruiter and as a candidate — and the truth is, a lot […]
We Decided to Move Forward with Other Candidates. What It Really Means, And How to Move On Strategically
If you’ve been job hunting in Canada, you’ve probably seen that line more than once: “We decided to move forward with other candidates.” It’s short, polite… and completely unhelpful. You stare at it for a second, hoping there’s a clue hidden somewhere. But no, it’s the same line everyone gets. Here’s the thing: this phrase […]
The Biggest Hiring Challenges in Canada, and How Employers Can Overcome Them
Hiring sounds simple on paper: post a job, get résumés, pick the best person. But anyone who’s been responsible for filling roles in Canada lately knows it’s not that easy. I’ve sat across from employers who are frustrated. The résumés aren’t right. The process drags on for weeks. A new hire leaves after three months. […]
Why Some Candidates Get Hired Even Without “Perfect” Experience
Picture this: two people interview for the same job. One has years of direct experience, the other doesn’t. A week later, the offer goes to the second candidate. It surprises people all the time, but hiring managers will tell you it makes sense. Why Experience Isn’t Always the Deal-Breaker Most employers still value experience, of […]
Top In-Demand Skills in Canada by 2025 (What Jobseekers Need to Know)
Canada’s job market is shifting—fast. Employers are no longer hiring just for credentials or years of experience. They’re hiring for skills that show someone can adapt, learn, and contribute immediately. If you’re jobseeking, understanding which skills are being prioritized can give you a real edge. Here are the top skills in demand in Canada by […]
How Staffing Agencies Save Employers Time and Money
If you’ve ever tried to fill a key role in your company, you already know how draining the process can be. Weeks of posting ads, sorting through résumés, interviewing… and at the end, you’re still not sure if you found the right person. Meanwhile, the work is piling up and your team is stretched thin. […]
Canadian Workplace Culture: What Jobseekers Need to Know
Starting a new job in Canada can feel exciting, and a little overwhelming. Many jobseekers quickly realize that adapting isn’t just about learning tasks, it’s about understanding how people work together every day. I still remember one newcomer telling me: “I thought my resume was the hard part, but once I started, I had no […]